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Nokia becomes the fourth largest smartphone brand in USA

Nokia lumia 520Nokia has had difficulties on its smartphone strategy in USA – but not anymore. The Finnish company has gained substantial market share compare to the same time last year.

According to technology market research company Counterpoint, during Q3 2013Nokia became the fourth largest smartphone brand capturing a record high 4% market share. USA is a market which is a virtual duopoly dominated by Apple & Samsung.

On the second quarter of 2013 Nokia smartphones accounted only for 1.4 percent of the U.S. smartphone market.

Nokia is the leading Windows Phone based smartphone manufacturer in the world.

According to Counterpoint’s Market Monitor service, Apple & Samsung were in neck and neck capturing 33% market share each. Together they control almost two-thirds of the smartphone shipments during the pre-holiday season quarter.

Nokia captured the fourth spot for the first time since the iPhone launch, overtaking Motorola, HTC, BlackBerry, Huawei, ZTE & other brands.

According to Counterpoint, the key reason for this surprisingly high growth can be attributed to the big change Nokia’s approach and go-to-market strategy towards selling its new phones in this highly operator-controlled US market.

“Nokia has thus in the last few years of post-Symbian transition has worked more closely with multiple operators offering them highly differentiated exclusive products with targeted and unique value propositions”, says Neil Shah on Counterpoint’s press release.